With over two years of experience, I craft compelling narratives through strategic content development and transmedia storytelling. My approach integrates SEO-optimized website content, engaging newsletters, and dynamic social media strategies to inform, inspire, and connect.

WEBSITE content

I specialize in localizing and adapting SEO-optimized content for blogs and websites, ensuring relevance, cultural accuracy and engagement.

Tools: Wordpress, Scribo

E-MAIL MARKETING

These campaigns lead directly to event registrations and workshop sign-ups, driving measurable impact.

Tools: MailChimp, Odoo, Substack

community management

I foster engagement and build relationships by managing comments and inboxes with timely, respectful, and brand-aligned responses.

Tools: Emplifi

SOCIAL MEDIA

I develop and execute content strategies across platforms including TikTok, Instagram, Facebook, LinkedIn, X, Threads, and WhatsApp. I collaborate across teams to ensure alignment with messaging, branding, and platform trends.

My experience includes content creation, editorial planning, managing brand partnerships, and coordinating micro-influencer campaigns.

Tools: Canva, CapCut, Adobe Premiere, Adobe Photoshop, Meta Business Suite, Hootsuite, Notion

Analytics & Optimization

I monitor key performance metrics and use social media listening tools to monitor audience sentiment and engagement.
These insights inform real-time responses and ongoing optimization of content and strategy.

Tools: Emplifi, Talkwalker

Case studies

European Parliament (2024-2025)

The EP website and social media platforms are dedicated to keeping everyone informed about its decisions and involving citizens in shaping Europe's future.

I contributed to content development and community engagement initiatives in the institution’s official social media channels, the Spanish-language website, and youth outreach email campaigns.
My work helped increase engagement and reach among young audiences in Europe.

Colour My World (2021-2022)

Colour My World is a multidisciplinary arts studio offering workshops and mentorship to young artists in Hong Kong.

I developed and implemented content strategies that strengthened the brand’s online presence and deepened engagement with both parents and business partners. This included social media planning, messaging refinement, and visual content production.

Prezitt (2021)

Prezitt was an e-commerce application to send, swap and receive gifts in Hong Kong.

I implemented content strategies and influencer marketing campaigns that enhanced user engagement and brand visibility.